https://kadence.com/zh-cn/knowledge Stay up to date with our latest thinking in market research and access useful resources to support you in your role with our knowledge hub. zh-cn Thu, 04 Jun 2026 14:51:47 GMT 2026-06-04T14:51:47Z zh-cn https://kadence.com/zh-cn/knowledge/how-chinese-new-year-temporarily-rewrites-consumer-spending-rules/ <div class="hs-featured-image-wrapper"> <a href="https://kadence.com/zh-cn/knowledge/how-chinese-new-year-temporarily-rewrites-consumer-spending-rules/" title="" class="hs-featured-image-link"> <img src="https://kadence.com/hubfs/GettyImages-1882487541.jpg" alt="How the Lunar New Year Temporarily Rewrites Consumer Spending Rules" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>在一年中的大部分时间里，家庭通常都会遵循相对稳定的内部支出优先级。有些资金受到保护，有些支出需要充分理由，而有些开销则被视为不应触碰。这种优先顺序很少被明确表达出来，却通过预算安排、消费习惯以及人们对于“哪些支出值得花钱”的普遍认知，影响着日常消费决策。</p> <div class="hs-featured-image-wrapper"> <a href="https://kadence.com/zh-cn/knowledge/how-chinese-new-year-temporarily-rewrites-consumer-spending-rules/" title="" class="hs-featured-image-link"> <img src="https://kadence.com/hubfs/GettyImages-1882487541.jpg" alt="How the Lunar New Year Temporarily Rewrites Consumer Spending Rules" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>在一年中的大部分时间里，家庭通常都会遵循相对稳定的内部支出优先级。有些资金受到保护，有些支出需要充分理由，而有些开销则被视为不应触碰。这种优先顺序很少被明确表达出来，却通过预算安排、消费习惯以及人们对于“哪些支出值得花钱”的普遍认知，影响着日常消费决策。</p> <img src="https://track-na2.hubspot.com/__ptq.gif?a=241982146&amp;k=14&amp;r=https%3A%2F%2Fkadence.com%2Fzh-cn%2Fknowledge%2Fhow-chinese-new-year-temporarily-rewrites-consumer-spending-rules%2F&amp;bu=https%253A%252F%252Fkadence.com%252Fzh-cn%252Fknowledge&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 亚洲 中国 消费者行为 Thu, 04 Jun 2026 14:47:06 GMT gchhatwal@kadence.com (Geetika Chhatwal) https://kadence.com/zh-cn/knowledge/how-chinese-new-year-temporarily-rewrites-consumer-spending-rules/ 2026-06-04T14:47:06Z https://kadence.com/zh-cn/knowledge/case-studies-asias-great-divide-kadence <div class="hs-featured-image-wrapper"> <a href="https://kadence.com/zh-cn/knowledge/case-studies-asias-great-divide-kadence" title="" class="hs-featured-image-link"> <img src="https://kadence.com/hubfs/GettyImages-2194914514.jpg" alt="Case studies Asia's Great Divide | Kadence" class="hs-featured-image" style="width:auto !important; 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"> 亚洲 消费者洞察 免费报告 Thu, 04 Jun 2026 13:29:28 GMT https://kadence.com/zh-cn/knowledge/case-studies-asias-great-divide-kadence 2026-06-04T13:29:28Z Kadence International https://kadence.com/zh-cn/knowledge/asias-spending-divide/ <div class="hs-featured-image-wrapper"> <a href="https://kadence.com/zh-cn/knowledge/asias-spending-divide/" title="" class="hs-featured-image-link"> <img src="https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png" alt="亚洲消费支出分化." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-video-widget"> <div class="hs-video-container" style="max-width: 1920px; margin: 0 auto;"> <div class="hs-video-wrapper" style="position: relative; height: 0; padding-bottom: 56.25%"> </div> </div> </div> <div class="hs-featured-image-wrapper"> <a href="https://kadence.com/zh-cn/knowledge/asias-spending-divide/" title="" class="hs-featured-image-link"> <img src="https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png" alt="亚洲消费支出分化." class="hs-featured-image" style="width:auto !important; 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